Licensing Guidelines

Section 1

Use of University of California, Irvine trademarks is governed by University and campus policies, including the Policy on Use of University Name and Seals, Campus Names and Seal and Trademarks (Sec. 700-20), the Code of Student Conduct and these guidelines:

Merchandise bearing UCI trademarks must be purchased from a Licensed Vendor, should be of high quality in design, material and workmanship, and must be of such style and appearance as to have a positive impact on UCI’s reputation.

UCI trademarks may not be altered in any way. All uses of UCI trademarks on products must incorporate the appropriate trademark designation symbols of ™ or ®, as specified in the UCI Art Sheet (PDF), and must comply with the UCI Brand and Visual Identity Standards.

UCI trademarks may not be used to suggest or imply UCI’s endorsement of other organizations, companies, products, services, political parties or views, or religious organization or beliefs.

UCI will not approve the use of its trademarks in connection with certain types of items and designs, including but not limited to those that are:

  • Alcohol, tobacco, marijuana, illegal drug, or gambling related
  • Discriminatory, hateful, demeaning or degrading against any person or group
  • Inherently dangerous, including weapons, firearms or explosives
  • Present an unacceptable risk of liability
  • Sexually suggestive, obscene or profane
  • Harmful to the mission or image of UCI or impugns other universities

UCI trademarks may not be used in conjunction with the name or trademark of any other entity without the prior written permission of UCI and the other entity. Each entity’s trademark must be separate and distinct from each other and must not overshadow or diminish the other entity’s trademark.

UCI trademarks are the exclusive property of The Regents of the University of California and are protected by California state law, common law rights, and by federal and international intellectual property law. Unauthorized use of UCI trademarks is subject to civil and criminal penalties. UCI reserves the right to take appropriate action when confronted with unauthorized use of its trademarks. Such actions may include confiscation of goods, financial penalties, and legal action.