Trademarks and Social Media

UCI supports the use of social media by its community members as a way to facilitate communication.  Social media, however, may blur the line between personal voice and institutional voice.  Thus, those who plan to use the name or trademarks of UCI on social media should familiarize themselves with applicable University and campus policies, including the Policy on Use of University Name and Seals, Campus Names and Seal and Trademarks (Sec. 700-20), the Code of Student Conduct, and the UCI Brand and Visual Identity Standards.

Social media posters should be aware of the following:

  • Official trademarks, logos and other University or campus images and iconography may not be used on personal social media sites.
  • Use of official trademarks, logos and other campus images and iconography by authorized individuals and groups (e.g., UCI faculty, staff, and departments) on social media sites must conform to the UCI Brand and Visual Identity Standards.

Questions?  Please contact Strategic Communications.