About Licensing

Why is licensing important?

The University of California, Irvine is recognized as one of the world’s premier institutions of higher learning and research.  UCI’s name, trademarks, logos, and symbols (trademarks) have come to be identified with its reputation, traditions, and values.

The Office of Trademark and Licensing works to protect UCI trademarks and enhance UCI’s image by actively monitoring use of trademarks, enforcing University and campus trademark policies, and ensuring that UCI receives appropriate value for use of its name and trademarks by others. 

 Who needs a license to use UCI trademarks?

A vendor producing goods that bear UCI trademarks must be licensed.   By licensing vendors, UCI regulates the quality, consistency, and appropriateness of use of its trademarks on goods.  Licensing also ensures that vendors comply with environmental, health, and safety laws, and adhere to fair, humane labor standards, including paying workers a living wage.

UCI will take action to prohibit unauthorized use of its trademarks and, if necessary, will take legal action against any individual or organization using its trademarks without authorization or distributing unlicensed merchandise.

Can UCI trademarks be used on websites and in advertisements?

Strategic Communications  oversees the internal use of the UCI name and trademarks in print and electronic publications for conformance with campus policies and UCI Graphics Standards.  All other requests to use the UCI name and trademarks in print or electronic publications must receive prior approval from Strategic Communications.

When are royalties charged?

Royalties are charged when a trademark is licensed to a commercial vendor for use on a product for resale.  Royalties are usually not assessed when UCI trademarks are used in connection with campus goods and services, placed on merchandise for internal use, given away or resold to support a campus program or initiative.

 How should possible misuse of trademarks be reported?

 UCI is committed to protecting and preserving its trademark rights, as failure to do so could result in the loss of those rights.  UCI will take action to prohibit unauthorized use of its trademarks, including, if necessary, legal action against any individual or organization using UCI trademarks without authorization or distributing unlicensed merchandise.  Please contact us  regarding any possible trademark misuse.