The Office of Trademark and Licensing is the clearinghouse for all university-related trademarks. All university-derived marks are the property of The Regents of the University of California and will be registered in the name of The Regents.
Under common law, a
trademark is owned by virtue of use. While registration with the United
States Patent and Trademark Office does confer additional legal rights, many
factors, including the likelihood of others using the trademark and the cost of
registration should be considered before deciding whether to register a